State College, Pennsylvania. September 6, 2018.

Atmospheric perspective is a way to create the illusion of depth in a painting. Generally, elements in the foreground have saturation and contrast, while elements in the distance are muted and lighter.

In nature, this can be seen when one looks toward the horizon – through an atmosphere full of particles and moisture – to see light-blue mountains or a hazy skyline. Off in the distance, things are less saturated. Foggy.

* * *

Our long-term goals can fall victim to perceived atmospheric perspective.

It's easier to focus on what's in front of our faces – what's visible in high contrast, saturated with color.

It's possible to forget that the things on the horizon are vibrant too. That our job is not to remain still – where things are clear and in focus – but to aim just beyond our vision.

To point, and to go with purpose... knowing that the atmosphere has a muting effect. That what we can see of our destination is not nearly as vivid as it will be when we get there.

"It's not for everyone" is a comment that sometimes accompanies foods with a strong or unusual flavor. It can be said of an independent movie with a cult following. Or a certain style of music. Or a specialized activity.

Scotch whisky. Marmite. Bukowski. Mulholland Drive. Rothko. Philip Glass. Caving. Hot yoga.

These things are not for everyone. And it's a good thing they aren't. If they were for everyone, they'd be uninteresting. Unremarkable. Tepid.

* * *

As individuals, we often struggle with the desire to be liked. Not to be liked by some – but to be liked by everyone.

It's natural; I want you to like me.

And It's quite easy to allow this thought to extend to our work. Our creative endeavors. What we produce.

But we know that the best work – with few exceptions – is not loved by the masses. The best stuff is not for everyone.

It's the strong flavors. The work at the fringes. What exists outside of the mainstream. This is the work that's most tightly embraced by its followers. This is the work that creates change.

And this is the kind of work we desperately want to do. It's the work we need to do. The work that matters.

"Look at me when I'm talking to you."

You might hear a frustrated parent saying this to a child.

Of course, we know that looking isn't always an indicator of actual listening.

Looking can help to curtail distraction, but it's not a sure thing. I've often stared at someone's mouth moving while my mind wanders far from what they're saying.

I wonder if we might offer a different invitation from time to time: "Close your eyes and really listen to what I'm saying."

Forget the visual. Don't worry about eye contact. Focus on the words. Hear them. Listen.

I was once in Priston, a village just outside of Bath (Somerset, England). It's a beautiful part of the world, rich with history. The countryside is lush, and the single-lane roads are lined by hedgerows.

One evening, my hosts suggested that we have a drink at the local pub. It was a ten-minute walk from the house, so we set off.

On average, Priston sees precipitation one out of every three days. Here's what I learned: the locals aren't bothered by it. They like it. They embrace it.

As we walked to the pub that evening, a constant drizzle saturated me. One of my hosts remarked, "I just love the feeling of a light rain on my face. Isn't it extraordinary?"

She was delighted.

Back home, the rain might have made me grumble. Surely, I'd have taken an umbrella. But here, in Priston, we walk to the pub to meet friends. If it rains a little, we get wet. We'll dry off by the warmth of the hearth.

* * *

Light rain. Moderate traffic. Slow service.

If we want to focus on these things as undesirable – if we want them to be an irritation that contextualizes our day – we can. But what is the cost?

Isn't it better to focus on the positive when we're faced with situations outside of our control?

• It's raining, and I'm on my way to see friends at the pub.
• I'm delayed by traffic, and I can listen to the rest of my podcast.
• The service is slow, and I can take a few moments to let my mind slow down and ruminate.

Be annoyed if you want. But by doing so, you're missing the good stuff.

Blindness to visual cues can be cured. Pay attention to your audience as you speak. Read them. Are they looking at their watches? Are they scrolling on devices? Sorting their inbox? Packing up to leave?

They're not listening to you. Either something else is more important to them, or you've lost their interest. Their distraction may even be innocent. Unintentional. But don't continue. Choose to re-engage them, or let them go. 

If I walk into your store, and you think, "you are not the type of customer I'd like to have," then you can either say that, or you can...

• ignore me
• make it obvious that I'm bothering you
• be impatient with my questions
• acknowledge me, and then help the person who walked in after me
• speak condescendingly

But if you'd like to have my business, you can interact with me as though this moment is the sought-after opportunity for you to sell your wares or services. Because that's what it is, isn't it?

When you want a customer – that is, a person who makes it her custom to do business with you – then you need to cultivate that relationship.

It starts by saying, "Hello! How can I help you?" ...and meaning it.

* * *

How could I not reference this movie?

Still from the shopping scene in Pretty Woman. Dir. Garry Marshall. Touchstone Pictures, 1990.

Little league baseball fielders are encouraged to do it right. When you're on the field, hustle. When you're in position, be ready. When the ball comes your way, get it.

When the ball isn't coming to you, do something helpful. Watch the ball. Watch the play. Back someone up. Be prepared. Pay attention.

What would happen if we had these same attitudes at the office? In our families? In our communities?

In this culture, it seems like strangers don't say hello all that often. What's more common is for two people to cross paths without speaking. I'm not talking about bustling cities and campuses; I'm talking about two strangers passing on a sidewalk in broad daylight or in a well-lit hallway during lunch.

* * *

When I'm outside, and someone walks past my house, I choose to say, "Hello." I say it in a friendly way, with a smile.

There was a time when I would wait to see if someone would greet me first in these situations. If they didn't, I'd wonder if they were shy or unfriendly, or if they felt unsafe for some reason.

But I've realized this: this is my house. This is my little corner of the world. I set the tone, and I can choose to make this a friendly part of the neighborhood. I get that choice.

So... I offer a bright, "hello" and I smile warmly. That's what we do here.

Have you ever noticed how people instantly become more beautiful when the lights are dimmed? (this is written with tongue in cheek)

We can easily become fixated on flaws, blemishes, and imperfections. In appearances. In personalities. In our homes. In our careers.

What if we could dim the lights on those things? Not forever, but long enough for us to recognize beauty. To recognize worth. To look beyond the surface and to embrace the bigger, better picture — the glowing, illuminated picture. It's worth a try. Besides, you can always turn the lights back up.

Sometimes it's easier to have a good excuse than it is to do the work. But instead of using your energy to generate a sympathetic story, use that energy to do the hard work of accomplishing the task at hand. An elaborate excuse might be more interesting to relay, but it's the work that needs doing.

When we measure, we can assess and improve. When we know the numbers – when we track them – we can work to move them in the direction we desire. Win-loss percentages. Readmission rates. Recidivism. We measure, then we change.

But this way of thinking – while it has it's benefits – also has trade-offs. It's possible for us to be so focused on the numbers that we forget about the important things that often go unmeasured.

• Compassion
• Friendliness
• Knowing someone's name
• Holding the door
• Courtesy
• Humility
• Empathy

While you're working to make the numbers look good, don't forget about all the important things that never make it onto the usual charts and graphs. Sometimes, they're what matter the most.

I once worked with a partner to build a small structure which needed to be covered with drywall. My partner had never done any drywall work, so I explained the steps in general terms.

We got to the part about applying joint compound – drywall mud. Three applications, smoother and wider with each coat. Some light sanding afterwards.

My partner asked about the multiple coats, "Why don't we just do it right... the first time?"

Sometimes doing something correctly means not doing it all at once.

Don't rush. Take each stage, do each one properly, and the whole project will be done "right the first time."

You cheer for your favorite athletes... your favorite teams. You go nuts for them.

Do you also cheer for your local high school teams? How about your neighbor in the middle school musical? The kid who is performing for the first time at a dance recital?

Cheer for the big dogs – the professionals. I'm with you. But don't forget to give your support where it really counts. Root for your hometown heroes. Cheer where it has some real impact. The kid who puts her heart into practice and rehearsals – she'd love to have you there at showtime.

Years ago, in a canoe on a river, my friend and I found ourselves sideways, headed toward the horizontal trunk of a large, downed tree. As we were swiftly carried toward the tree, we instinctively leaned away from the danger.

The lower-right side of our canoe hit the log, the river swept underneath us from the left, and we dumped into the cold, rushing water.

We lost a fishing rod and some pride, but it could have been much worse.

What we learned later, was that we'd have been safer to lean into the log instead of away from it. This way, the moving water would have less ability to capsize us.

We often turn from danger, but sometimes, leaning into the obstacle is the better choice.

Think of a businessperson carrying bags through an airport terminal. She can carry a laptop bag with ease. Roller case too. Maybe a carry-on bag atop the case. All this can be done with dexterity. Effortless.

But one more bag? Two more? Four more bags and two more rolling cases?

Maybe.

But at some point, there will be undue strain. At some point, something will drop.

We can all carry heavy loads. We can take on more roles and responsibility. However, it's possible to reach a point where we don't carry those responsibilities well. It's possible to reach a point where we start dropping things. Worse: we might be carrying so many things that we don't even know when one falls.

Show that you're listening. Show that you care. Actually listening – hearing – that's important. But showing that you are doing so is important too.

• Put your devices away.
• Take off your watch if you're going to keep glancing at it.
• Make eye contact.
• Lean in.
• Nod your head when you understand or agree.
• Stop thinking about what you want to say.
• Take notes on paper, if it's appropriate.
• Ask questions when you don't understand.

This isn't meant to be a formula or a complete list. It's just a flavor. If your methods taste similar, you're on the right path.

As much as this culture is obsessed with selfies, one's own expressions and gestures in the context of meetings and conversations can be easily overlooked.

• your frowning mouth
• your crossed arms
• your raised eyebrows
• your look of boredom
• your look of judgement
• your subtle eye roll

You might not be paying attention to it, but we are. And it's saying a lot.

It's great that you've told your friend (or maybe many friends and strangers) about what you intend to do one day. Voicing your intentions can be a powerful first step.

But now that you've said it, you need to do something.

Take the next step. Make the phone call. Send the email. Sign-up. Show up.

Whatever it is that's going to move the needle on this goal you've spoken into existence, start doing it.

Server: "How would you like that cooked?"

Me: "Medium-rare, please."

Server: "We only do medium-well."

* * *

I beg of you: if I don't really have a choice, please don't present me with one.

On two occasions today, I've noticed a typo in a text -- after I've sent it. It's internally annoying. If I choose to read a text after I send it, I should read it before I send it, when I can still make a correction.

It's a good lesson: if you're going to proofread, do it when it counts.

Or for me: if you're texting friends, just relax on the proofreading. They know what you meant.