It’s easy to get so caught up in tracking and measuring that we lose sight of why we’re collecting the data in the first place.

The focus moves to the record-keeping and away from the thing itself. We become fixated on the map, forgetting about the territory it represents.

Track as much as it’s helpful. But if it’s not helping — if it becomes a kind of busy work of its own — then it doesn’t deserve so much of our attention.