Tracking and measuring

It’s easy to get so caught up in tracking and measuring that we lose sight of why we’re collecting the data in the first place.

The focus moves to the record-keeping and away from the thing itself. We become fixated on the map, forgetting about the territory it represents.

Track as much as it’s helpful. But if it’s not helping — if it becomes a kind of busy work of its own — then it doesn’t deserve so much of our attention.