Crowd-sourcing

If you’re generating ideas and your well has run dry, it’s worth considering what the wider team has to say.

The larger group will have more ideas, different perspectives, and new energy.

They’ll also bring a lot of bad ideas. Ideas you’ve vetted and discarded. Ideas that are a distraction.

But this is no surprise. Measure your expectations. If you’ve filtered through your own bad ideas (to discover viable options) others will need to do the same. Let them. It’s part of the process.

If the good ideas were already known, we wouldn’t be asking for more ideas.