After we ship

If you’re a baker who creates exquisite cakes, you might appreciate the story of a special occasion where your product was seen for its beauty, savored for its taste, and remembered for its contribution.

You might not enjoy hearing that your creation became a smash cake or that a clumsy attendant helped your fondant find the dancefloor en masse.

But this is the nature of what we produce.

Once the work leaves our studio, once the job gets shipped, once the words leave our mouths — we relinquish control. The story continues on. To maintain influence after it’s left us is like trying to catch a ripple.

Even with lawyers and contracts, the work outlives our intentions for it.

The beauty is that sometimes, it becomes greater than we had imagined.