Follow what you love. Let your practice be born of what captures your interest. You have to start with your own creative desires.

Sometimes what you pursue will align with what others seek. Not what everyone seeks, but what some people seek. Other times, it will be lonely.

Alternatively, you can notice what’s popular and do that. But be ready to shift quickly; tastes change unexpectedly.

Better to listen to the creative impulse that starts from within; that’s a well that may take different forms, but it never runs dry.