Some things just take a lot longer than we’d like.

While we don’t like to fail, it feels good to say, “I tried and it didn’t work.”

Because there’s pride in being able to say we tried; it feels like we’ve done our part. (We don’t often feel good about saying, “I didn’t even try at all.”)

But when we say, “I tried,” we typically mean, “I tried once or twice.”

It’s not common to hear someone say regretfully, “I didn’t even try fifty times.”

But we know: many worthwhile endeavors take dozens or even hundreds of attempts. Sometimes many more.

When it matters, try again.