A recent ad from the Italian organization CoorDown helps bring awareness to the potential of people with Down syndrome.

The ad’s anthem is this: “Assume that I can, so maybe I will.”

What we assume about others can become reality. What we assume about ourselves can become reality. Our assumptions are powerful. They matter. They are the subtle and not-so-subtle variables that craft our world.

You can see the ad here. Note to viewers: the ad includes an un-beeped curse word and it acknowledges the existence of sex.