Of course we’re not going to forget what’s important. It’s on our minds. All the time.

After all, it’s important.

But important things aren’t always urgent things. Or shiny things.

And shiny, urgent things like to masquerade as important things that need our attention right now — even if they don’t. Unfortunately, we have limited time and attention.

Those important, non-urgent things can become a backdrop while everything else has its moment on the main stage.

So remind yourself of what’s important. Find ways to address/honor/handle what’s important. Incrementally. Regularly.

After all, it’s important.