If you’re seeking a doctor, an attorney, or a tax accountant, it’s wise to verify credentials.

But in many fields, the wise thing to do is to evaluate the work. Look at the portfolio. Look at the reviews. Look at the track record.

The letters that follow a name can be a starting point, but they’re rarely a guarantee.

Credentials matter, but we’re ultimately seeking outcomes and results … not plaques, diplomas, and certificates.