Our full effect

Sometimes, you will say something offhandedly and it will stick. It will change someone’s trajectory in significant and unexpected ways.

Other times, you will proudly relay what you feel is of utmost importance. And no one will hear you. Or it will seem that way.

One moment, we are a stone skimming a placid lake … creating ripples that extend to the shoreline.

And another, we are a stone dropped on the desert sands … a thud of a divot to be erased by the wind.

We never know our full effect in this world. We can’t.

But we can lead with intention. And the ripples — the many, many ripples — are worth it. Even those we never see.