When we generate ideas, many of us stop after just a few. Some will think of a dozen. Not many will try for more.

But there’s great value in thinking beyond what quickly comes to mind. Some of the best ideas aren’t near the surface; they’re found much deeper.

Beyond a dozen. Maybe beyond a hundred.

Even the practice of thinking expansively is helpful — no matter if the best idea was the first one (and it probably wasn’t) or if it was the ninety-ninth. The practice is worthwhile.

Put some diligence into your ideation. Remarkable ideas are still there for us to discover.