We need ideas. Lots of ideas. But every group also needs doers.

Without those who will do the work, even the best idea-generation is all for naught. What structures would ever be built if we only applied ourselves at the drafting table? True, we’d produce magnificent plans and renderings. But our purpose in planning is not to create beautiful plans. The plans are just the beginning.

So the question of “Who will do it?” must always be somewhere in the conversation.

Even internally: amidst our dreaming and ideation, the real magic happens when we toggle the switch and begin to make things actually happen — when we shift between thinking and doing.