You can make it cheaper. You can cut corners. You can keep expanding the profit margin.

It’s a game you can play, and many do.

But the longer you play the game, the more you erode trust. The more you betray your promise.

And that’s a game you can’t play forever. Because at some point, you’ll win — and you’ll be stuck with all the cheap things you’ve made and no one left who wants to buy them.

We can do better.