“You can’t go wrong.”

In some settings, all the choices are good choices. No matter what you pick, it’s a viable option. Maybe even great option.

Some restaurants are like this. Some higher-end clothing and retail stores, too. Even some design platforms.

In these tidy worlds, someone has thoughtfully curated the options. They’ve done the hard work of editing and selecting so that you get to choose from among what works.

But it’s not always like this. Some settings are wild and untamed. They’re filled with options, and not all of them are good options.

Appreciate when someone has done the design legwork for you. Appreciate that the curation has occurred.

And beware when you’re in the consumer wilderness. Not everything you see is good stuff.