Of all the things that beg for your attention — the things that are shiny, the things that shout, the things that pop up, the things that are important, the things that seem important, the things that are satisfying, the things that will yield future value — among all these things, how do you choose?

Because not choosing has a cost.

Even if much of the day is met with passive openness, we can still choose to direct our attention in small, but meaningful ways. And over time, those choices begin to shape a story.

Making a choice is at the heart of it.