It’s natural to wonder why someone leaves.

“What am I doing wrong? Is it not good enough?”

And those are valid questions to ask — especially if you’ve just lost a valuable customer, client, or reader.

But you also have to know: sometimes people leave for reasons that don’t have to do with you.

Their interests change. Their needs change. Their schedules change.

Or maybe they were the wrong fit to begin with.

No matter the reason, the more you focus on the person who leaves, the less you’re focused on the many who remain.