Not having, but wanting. Not consuming, but craving.

Seeking. Striving. Hoping.

We’re wired to lean toward achievement. Toward achievement. The achievement itself never supplies a lasting reward because we’re physiologically biased in favor of progress, not the status quo. And as soon as we level up, we prepare ourselves to do it again.

A certain level of discomfort — paired with hope — is part of the condition of being human.

It’s why we make change happen.