First annual

I used to think the phrase “First Annual” was silly.

If it’s the first, it’s the first; there’s nothing annual about it … yet.

But I’ve come to appreciate the optimism that’s baked into a “first annual” event.

When an event is billed as a first-annual, its organizers are saying, “We believe in this idea so much, we’re already planning to make it happen every year.”

I like that.

Go ahead. Lean forward.

Plan something worth repeating.