While our voice is always ours, it’s not always the same. In writing and in speaking, we get to choose the version we call upon.

The voice of the counselor is not the same as the storyteller.

The announcer is not the same as the lover.

The supervisor is not the same as the friend.

The exact style doesn’t quite matter as much as, “What does this remind me of?”

When the voice we choose rhymes with the wrong genre, it can be at the expense of our effectiveness … or at worst, it can communicate the opposite of what we intend.

We have options. Choose thoughtfully.