You may have the best doner kebab recipe in town, but it won’t sell-out at the school’s bake sale. People go to the bake sale for baked goods.

When it’s the end of the day and you’re left with all that unsold kebab, don’t think, “rough crowd.” Think, “wrong venue.”

* * *

Our good work doesn’t always land. Sometimes it’s the wrong audience. Sometimes it’s the wrong setting. Or it’s the right audience on the wrong day.

Before you give up on what you’ve generously made for the world, make sure you’ve presented it in the right place to those who will have an appetite for it. If that audience — the one you seek to serve — if that audience isn’t interested, then maybe it’s time to step back and re-evaluate.