Knock on more doors. Figuratively. Literally.

We live in the information age. The internet is a potential connection to billions of people. Billions.

But that potential connection doesn’t mean that a single blog post is likely to catch fire. It doesn’t mean that one tweet or one article or one video is going to gain traction.

Standing up and saying, “I’m here,” is not enough.

If we seek any kind of engagement — whether growing a business or growing a community — we still have to do the hard work of connecting with others. We still have to knock on doors.