Professional tools

It can be fun to use the tools of professionals. (Marketers get a lot of mileage out of putting “professional grade” into their messaging.)

Equipment, software, and services — pro-grade has its allure.

But instead of seeking to curate the tools of professionals, seek first to adopt their habits.

Grit before gear. Routines before resources.

Buying tools is the easy part. Putting in the work of a professional ... that’s what will make a difference.