If we can’t fix it, then we rebuild it. But how? Where do we start?

We don’t begin with a new design. We begin by recommitting to our values.

What’s important to us? Where are we unwilling to compromise and where are we flexible? What mistakes did we make the last time and how can we learn from them?

And the most critical guides: who’s it for and what’s it for?

There are times when layering upon what we already have is a foolish approach. Instead, we need to dig deeper. We need to reconnect to our core. From there, we begin to rebuild.