Our great idea

Some people will not be ready to hear your great idea. They will be uninspired. Uninterested. Unconcerned.

And that’s normal.

Whether it’s a child, a student, a family member, a colleague, a stranger, or a friend ... there are times our ideas will not resonate.

We have three options.

• One: feel frustrated. Try to force the idea; it’s a good one after all.

• Two: seek a more receptive audience. Find the people who will love your idea.

• Three: come up with better ideas. Maybe there’s a reason the first idea didn’t resonate.

Option number one — the one where we spend all our energy trying to convince the one person in the room who doesn’t get the joke — that’s a long, frustrating, and usually unsatisfying road to travel.