This is the time of year that I step back (as subtly as possible) when someone coughs near me. If something contagious is going around, I’d just as well not catch it, thank you very much.

Some things, however, are worth catching. Generosity. Empathy. Creative drive. Excitement. Resilience. Purpose.

The challenge is to spread these things if they’re not spreading on their own. To make these things contagious.

How can we spread what we think is worth spreading? How can we encourage others to embrace what we think is worthwhile? How can we make it easier to share what’s share-worthy?

Today, we’re more connected than we’ve ever been in the history of humankind. We have the ability to spread the ideas worth spreading, but we have to choose to do so.