The first day in April is often filled with pranks and jokes. And if we happen to remember the occasion, we’re a little more suspicious on April Fools’ Day. We expect some lighthearted gags and high jinks, and we’re on the lookout.

But with the prevalence of scams and phishing schemes, it seems like we’re already on the lookout year round. Do I open that email? Do I click on that hyperlink? Is the person on the phone who they say they are? Is this a trick?

It’s a sad reality. However, in a culture of widespread scams and deceit, individuals and businesses who are honest, trustworthy, and who aim to be virtuous... they’re more valuable than ever. For us, it’s an opportunity to shine.