It takes a lot of confidence to reveal our methods. Our strategies. Our productivity hacks. Our suppliers.

Part of this comes from the fear that if others knew what we know, they’d be able to do what we do, and then we’d become less relevant. Less special.

But today’s world is a world of connection. Of information. It’s all out there.

If you want to know how to do something, odds are, there’s a YouTube that will teach you.

We don’t become more valuable by hoarding secrets. Our status increases through generosity. Through sharing. Through educating.

It’s the small-minded and selfish who cling to their secret techniques.

The best of us share confidently, because it turns the ratchet for everyone.