Do you send a response? Do you celebrate a milestone? Do you post a sign? Do you charge for the service?

In business and in personal relationships, we’re often faced with situations where we could take action a number of different ways (or take no action at all).

It may be tempting to use Google to see what people do. Or to ask others, “How do you handle this?”

But it’s powerful to consider the perspective, “I (we) want to be the kind of person (company) that does it this way.”

Don’t be like everyone else, unless everyone else is doing it the way you think it should be done.

Research if you’d like, but ultimately … do it your way. Remarkably so.