It’s not for them, and that’s OK.

Not everyone has time for your story. Even if it’s a good one.

Not everyone likes the taste of the dish you love to cook. Even if you think it’s delicious.

Not everyone can join you on your journey. Even if you’re great company.

Not everyone is excited about your work. Even if you’re endlessly passionate.

Even your friends. Even your family.

And that’s OK.

It’s not personal.

It doesn’t mean you’re worth less, or that your work is lacking.

It means your work isn’t for them. Or maybe it’s not for them right now.

It’s not for everyone. So who is it for?