Collecting data

  1. Collect the data.

  2. Analyze the data.

  3. Take appropriate action.

If you’re only doing the first two things, you’re missing the most important part.

Data tell a story. They offer clues. They can let you know whether you’re moving toward your goals.

But if you’re not going to do something based on what you learn from them, why are you collecting the data in the first place?

stephen