Water — applied to the bark of a branch — will do little to grow a tree.

Even if the water is really good, and the application is done lovingly. Consistently.

On the branch, it doesn’t do much.

It’s the same with our personal growth and our business growth.

That is, in order to grow, we need to nourish the right areas. We need to apply effort in the right places.

When we feed those areas… when we level-up in those places… that’s when real growth happens.